American Vogue praised the new Russian brand of underwear Irma for the launch of “comfortable and sexy” line of bras and panties for different body types.
According to the newspaper, today the market of lingerie in Russia was flooded with “fancy lace and hard bones.” However, one of the few manufacturers bodypositive Irma presented the wide range of classic solid bras and sport tops from tissue-stretch.
as models for the lookbook were invited women with different body proportions. According to the creators of the company, who wished to remain anonymous, Irma is a strong name that reflects the spirit of the brand.
underwear is available in three colors: black, white and red. You can buy it at Instagramaccount of the brand at the price from 25 to $ 55.