Balenciaga, whose creative Director designer of Georgian origin Demna Gvasalia, apologized to customers in China over the incident in the store of the brand in Paris. It is reported by Asia One.
Chinese has angered the buyers, who were trying to penetrate the Balenciaga brand store in the shopping center Printemps. Started the altercation, during which the woman was pushed and threatened to strike. When she stood up for the son, he was knocked to the floor and beaten, after which the sales assistant was both insulted and kicked out of the store.
Eyewitnesses was filming the incident on video, which is then published in the Chinese media platform WeChat.
the Balenciaga apologized to customers in social networks Weibo (the Chinese equivalent of Twitter) after Friday, April 27, at the hashtag #Boycottbalenciagadiscriminateschinese (“boycott Balenciaga discriminating against the Chinese”) has moved 23 million people. “You can say goodbye to the Chinese market”, — wrote the user of the social network.
the Post Balenciaga was duplicated in the Twitter.
In a statement, the company expressed regret about the incident and pointed to the fact that the guards did everything possible to restore order in the store.
the Shopping center Printemps, in turn, promised to conduct additional training for staff on the rules of conduct in such conflicts.