Buyers of clothes in China increasingly prefer or very expensive luxury brand, or very inexpensive things, says the study of the newspaper South China Morning Post.
middle-price segment faced declining interest from buyers. British retailer Marks & Spencer was forced to leave the Chinese market.
“All that is not expensive, does not raise the status of the Chinese, they are not interested. Unless it’s very cheap things”, — quotes the edition of Sean Raine, managing Director of China Marketing Research. The second reason for the failure of Marks & Spencer was not catering to the tastes of the Chinese line of products. She was “too suburban, medium and focused on the Housewives of the United Kingdom,” adds Raine.