The tastes of the Chinese people excited about the Western mass market

Buyers of clothes in China increasingly prefer or very expensive luxury brand, or very inexpensive things, says the study of the newspaper South China Morning Post.

middle-price segment faced declining interest from buyers. British retailer Marks & Spencer was forced to leave the Chinese market.

“All that is not expensive, does not raise the status of the Chinese, they are not interested. Unless it’s very cheap things”, — quotes the edition of Sean Raine, managing Director of China Marketing Research. The second reason for the failure of Marks & Spencer was not catering to the tastes of the Chinese line of products. She was “too suburban, medium and focused on the Housewives of the United Kingdom,” adds Raine.